PR Can Make Your Content King
Only good PR can make your b2b tech content king. Here’s why. I recently read (on a content website) that the “pillars of content...
Why PR Still Trumps Inbound and Content Marketing in 2018.
In the face of newer competing communications strategies like ‘inbound’ and ‘content’ it’s worth reminding ourselves why PR still trumps...
“Thought Leadership”. From Scratch.
I often find working as a PR with tech firms that the company ‘visionary’, usually a founder, CEO or CTO, has lots of very interesting...
Inbound Exhibits PR Constants
I recently came across the 2017 annual State of Inbound report by inbound specialists HubSpot, part of which explored the current state...
Why PR’s Basic Principles Work Just Fine in 2017.
I often come across articles proclaiming the “death” of PR, or that “news releases are boring” or that “PR is no longer relevant” in...
Anything is Possible in 2017.
With 2017 just a matter of weeks away, it’s worth considering how such a simple tool as PR can help your tech firm achieve its goals in...
4 Tech PR Tips for 2017
With Christmas hoving into view, here are my 4 top tips for tech firms planning for PR success in 2017: 1. Put someone with PR savvy in...
Use your PR Assets in 2017
A week or so ago, I came across a big tech jobs announcement in the Irish business and technology media. When I read it, I had to do a...
Tech CEOs: PR Gold.
Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday –...
PR: Contacts or Content?
Occasionally, as a tech PR guy, I am asked to ‘use my contacts’ to get some once off story or other into the media. There is a perception...
