Among the most important audiences for any tech start-up or SME is their early stage investors. 

Long before their tech solution attracts the attention of institutional investors or VCs – or even raises a blip on their radar – most start-ups will rely on funding raised...

For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge.

Every tech start up comes to the market with its own unique business proposition and new technology approach.  But for most, their “product” is an as-yet untest...

With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out industry news, so forward thinking tech firms should quickly refocus their marcom effort on press and PR tactics to drive and maintain inte...

Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth $400M – $500M, making it the biggest ever Irish tech exit.    Back in 2008 though, DecaWave was a start-up, with some far-out UWB t...

Getting coverage for your tech firm isn’t easy.  But it is certainly achievable, especially if undertaken as an ongoing process rather on an ‘event-by-event’ basis: PR should be seen as a journey rather than a destination; a process in which the goal is to achieve both...

Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up their latest gizmo, or buddying up with the CTO of one of your most sought after prospects?  Are your social media channels full of ne...

For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on  afterthought.   And while this approach may occasionally achieve its successes, its effects are severely limited by being once off and short term.  A week, and it’s all over....

All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace.  The internet is a bazaar of different specialist technologies and audiences, so getting heard by the right people at the right time can b...

One of the first things most prospective customers do when researching a possible solution or tech product for their company is go online.  And of course this very act is what makes search engine results and rankings so important to marketers. 

From a PR perspectiv...

It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade.  The reasons for its success as a tool are obvious – blogging allows SME tech firms to regularly reach out to their customer base and other important audiences -...