Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...

For most start-ups, the challenge of gaining international exposure can seem daunting. However, if you think about it, every technology...

The thing about tech PR is that it looks easier than it is. Many of the tasks associated with getting good exposure for tech firms are,...

As a tech pr, it always surprises me how very few Irish companies, including start-ups and larger SMEs, have built their own in-house...

Just in case you thought marcom, and all its new fangled derivatives - inbound, content etc., etc., - are 'disruptive' (sorry!), a quick...

Before you ever write a press release, you should first consider where and to whom you will be sending it. This – surprisingly often...