Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...

I often find working as a PR with tech firms that the company ‘visionary’, usually a founder, CEO or CTO, has lots of very interesting...

Buzz. Hype. Coverage. Everyone knows how important it is to break out of your start-up bubble, and put your company and product in...

With Christmas hoving into view, here are my 4 top tips for tech firms planning for PR success in 2017: 1. Put someone with PR savvy in...

July/August is generally a quiet time marcom-wise for tech firms. People are on vacation, many trade mags roll their monthly issues...

Trade shows are a great way of getting out there and meeting your potential clients face to face, in an environment where everyone’s...

Just in case you thought marcom, and all its new fangled derivatives - inbound, content etc., etc., - are 'disruptive' (sorry!), a quick...

Here’s a simple PR trick that will yield great results for the hard working tech start up/SME – using the editorial calendars of your...