
Its That Time of Year! Editorial Calendar Season!
Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...

“Thought Leadership”. From Scratch.
I often find working as a PR with tech firms that the company ‘visionary’, usually a founder, CEO or CTO, has lots of very interesting...

Moving the Flywheel
Buzz. Hype. Coverage. Everyone knows how important it is to break out of your start-up bubble, and put your company and product in...

4 Tech PR Tips for 2017
With Christmas hoving into view, here are my 4 top tips for tech firms planning for PR success in 2017: 1. Put someone with PR savvy in...

4 Tech PR things for August
July/August is generally a quiet time marcom-wise for tech firms. People are on vacation, many trade mags roll their monthly issues...

Going to a Show? Do these 3 things.
Trade shows are a great way of getting out there and meeting your potential clients face to face, in an environment where everyone’s...

How to write PR. By Aristotle.
Just in case you thought marcom, and all its new fangled derivatives - inbound, content etc., etc., - are 'disruptive' (sorry!), a quick...

PR Tool: Using Editorial Calendars for Targetted Coverage
Here’s a simple PR trick that will yield great results for the hard working tech start up/SME – using the editorial calendars of your...