
Is it getting done properly?
The thing about tech PR is that it looks easier than it is. Many of the tasks associated with getting good exposure for tech firms are,...

“Just say it’s a substantial seven figure sum….”
There are few things more frustrating for a PR guy than a client not wanting to divulge the crucial details for a press release that they...

“Pitch and Switch”? Go small.
You know the deal: you were invited into the cool boardroom, and impressed by the array of senior talent on show, only to later find...