Now. About your company blog...
It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade. The reasons for its success...
Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
Thought Leadership: Handle With Care
Lately, there has been a lot written on the subject of ‘thought leadership’ – as a PR, inbound or content tool, thought leadership is...
5 Key Inbounds Where Tech PR Excels
Inbound, the marketing practice of attracting customers to products and services through content marketing, social media marketing,...
Why Researching Tech Reporters Is Important.
It seems like a lot of work to research every writer relevant to your subject, but the reality for tech firms is that we are talking...
3 Ways to Get Your Story Published. And 1 Way Not To.
Getting your story into the news is still one of the best ways of communicating with your key audiences, whether they are investors,...
News is the 'Most Shared' Content for Tech
You have just 8 seconds to get your social audience engaged. Being in the news helps. Because it turns out that ‘news’ is the number 1...
Bridging the ‘Inbound’ Gap.
Getting your content published in the media has some big advantages: it improves your SEO ratings and your Google News Alert hits, as...
Automating PR is an Illusion
Over the past few years, I have been lucky enough to work with a pioneering robotics company here in Dublin called Eiratech Robotics, led...
Will Inbound and Content Strategies Be Grounded by GDPR?
For fans of targetted communications, GDPR will mean that a much smaller 'distribution' will result in far higher engagement by...
