For C-Levels, Media Coverage Retains Main Purchaser Influence
With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out...
Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...
5 Ways Companies ‘Waste’ Their News in 2019 - and How to Fix It.
Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. Why? Two reasons, I think. Firstly,...
Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
5 Key Inbounds Where Tech PR Excels
Inbound, the marketing practice of attracting customers to products and services through content marketing, social media marketing,...
Utilise the Reach and Authority of the Press
Announcing your company news using ‘social’ as your main platform is severely limiting in terms of extending to your widest industry...
News is the 'Most Shared' Content for Tech
You have just 8 seconds to get your social audience engaged. Being in the news helps. Because it turns out that ‘news’ is the number 1...
The Tech PR 'Trick' : From 3Com to Eiratech Robotics.
‘Plus ça change, plus c'est la même chose’ – ‘the more it changes, the more it stays the same’ - so observes our friend, the 19th...
Getting Your Content To Your Buyer
The channel ranked by business software purchasers as the most influential third party source of information doesn’t even rank in the top...
Will Inbound and Content Strategies Be Grounded by GDPR?
For fans of targetted communications, GDPR will mean that a much smaller 'distribution' will result in far higher engagement by...
