Among the most important audiences for any tech start-up or SME is their early stage investors. Long before their tech solution attracts...

For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge. Every tech start up comes...

With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out...

Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...

Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...

For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on afterthought. And while this approach may...

All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace. The...

One of the first things most prospective customers do when researching a possible solution or tech product for their company is go online....

For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...

Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...