Make 2020 the Year Your Message is Heard.
For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on afterthought. And while this approach may...
What Do Journalists Want? A Press Release and An Image.
With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics,...
Telling Your Tech Story to the Media One Vertical at a Time
Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...
5 Ways Companies ‘Waste’ Their News in 2019 - and How to Fix It.
Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. Why? Two reasons, I think. Firstly,...
Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
If a tree falls in an empty forest...
“If a tree falls in a forest and no-one is there, does it make a sound?” In tech PR terms, the answer to George Berkeley’s famous...
Tech CEOs: PR Gold.
Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday –...
Get specific to get noticed.
Believe it or not, this blog, and the email that distributes it, is very carefully targeted with a very small number of carefully chosen...
Going to a Show? Do these 3 things.
Trade shows are a great way of getting out there and meeting your potential clients face to face, in an environment where everyone’s...
Is it getting done properly?
The thing about tech PR is that it looks easier than it is. Many of the tasks associated with getting good exposure for tech firms are,...
