
Telling Your Tech Story to the Media One Vertical at a Time
Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...

5 Ways Companies ‘Waste’ Their News in 2019 - and How to Fix It.
Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. Why? Two reasons, I think. Firstly,...

Tech CEOs: PR Gold.
Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday –...

4 Tech PR things for August
July/August is generally a quiet time marcom-wise for tech firms. People are on vacation, many trade mags roll their monthly issues...

Tech's pre-ordained PR audience. (And how to make the most of it).
One of the great benefits of technology marcom and PR is the extent that your target media audience is pre-defined. The reason for this...

Is it getting done properly?
The thing about tech PR is that it looks easier than it is. Many of the tasks associated with getting good exposure for tech firms are,...

PR No Brainer: Build Your Own In-House Media List
As a tech pr, it always surprises me how very few Irish companies, including start-ups and larger SMEs, have built their own in-house...

Are You Press Release Ready?
So, you have your big announcement coming up – a new customer win perhaps, a new round of funding maybe, or a big new product launch. ...

“Please find attached a Press Release that will be of interest…”
Before you ever write a press release, you should first consider where and to whom you will be sending it. This – surprisingly often...