Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...

Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. Why? Two reasons, I think. Firstly,...

Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday –...

July/August is generally a quiet time marcom-wise for tech firms. People are on vacation, many trade mags roll their monthly issues...

One of the great benefits of technology marcom and PR is the extent that your target media audience is pre-defined. The reason for this...

The thing about tech PR is that it looks easier than it is. Many of the tasks associated with getting good exposure for tech firms are,...

As a tech pr, it always surprises me how very few Irish companies, including start-ups and larger SMEs, have built their own in-house...

So, you have your big announcement coming up – a new customer win perhaps, a new round of funding maybe, or a big new product launch. ...

Before you ever write a press release, you should first consider where and to whom you will be sending it. This – surprisingly often...