4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...
Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...
Real Media Coverage Can’t be Replicated By Other Techniques
Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing...
PR is a 'Long' Game
'PR – you’ll have free rein to organize and conduct radio interviews and get our name out in articles, the news and across the web'. I am...
5 Ways Companies ‘Waste’ Their News in 2019 - and How to Fix It.
Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. Why? Two reasons, I think. Firstly,...
The Tech PR 'Trick' : From 3Com to Eiratech Robotics.
‘Plus ça change, plus c'est la même chose’ – ‘the more it changes, the more it stays the same’ - so observes our friend, the 19th...
Bridging the ‘Inbound’ Gap.
Getting your content published in the media has some big advantages: it improves your SEO ratings and your Google News Alert hits, as...
Automating PR is an Illusion
Over the past few years, I have been lucky enough to work with a pioneering robotics company here in Dublin called Eiratech Robotics, led...
Getting Your Content To Your Buyer
The channel ranked by business software purchasers as the most influential third party source of information doesn’t even rank in the top...
Don’t Rely on Email and Social Engagement for Inbound
So, you’ve followed all the content and inbound rules, used all the tools and created attractive engaging content: buyer persona...
