Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
Moving the Flywheel
Buzz. Hype. Coverage. Everyone knows how important it is to break out of your start-up bubble, and put your company and product in...
PR: Contacts or Content?
Occasionally, as a tech PR guy, I am asked to ‘use my contacts’ to get some once off story or other into the media. There is a perception...
Write a Guest Column: Make it you, and not them.
Sometimes, while leafing through the pages of your favourite trade or tech mag, you might be unfortunate enough to come across your...
The half-life of an online press release is 10,000 years*.
The other day while researching an article for a client, it struck me just how long it is that older content still features in search...
Think PR To Get PR
You know that sinking feeling – you open up an influential trade mag, and there it is: the big feature story with your nearest competitor...
4 Tech PR things for August
July/August is generally a quiet time marcom-wise for tech firms. People are on vacation, many trade mags roll their monthly issues...
Get specific to get noticed.
Believe it or not, this blog, and the email that distributes it, is very carefully targeted with a very small number of carefully chosen...
Going to a Show? Do these 3 things.
Trade shows are a great way of getting out there and meeting your potential clients face to face, in an environment where everyone’s...
Tech's pre-ordained PR audience. (And how to make the most of it).
One of the great benefits of technology marcom and PR is the extent that your target media audience is pre-defined. The reason for this...
