Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
Bridging the ‘Inbound’ Gap.
Getting your content published in the media has some big advantages: it improves your SEO ratings and your Google News Alert hits, as...
Tech Customers Trust Vertical Media.
There are good reasons why purchasers of business software identify the media as their most trusted third party source of information...
Why PR Still Trumps Inbound and Content Marketing in 2018.
In the face of newer competing communications strategies like ‘inbound’ and ‘content’ it’s worth reminding ourselves why PR still trumps...
Moving the Flywheel
Buzz. Hype. Coverage. Everyone knows how important it is to break out of your start-up bubble, and put your company and product in...
Use your PR Assets in 2017
A week or so ago, I came across a big tech jobs announcement in the Irish business and technology media. When I read it, I had to do a...
If a tree falls in an empty forest...
“If a tree falls in a forest and no-one is there, does it make a sound?” In tech PR terms, the answer to George Berkeley’s famous...
Tech CEOs: PR Gold.
Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday –...
PR: Contacts or Content?
Occasionally, as a tech PR guy, I am asked to ‘use my contacts’ to get some once off story or other into the media. There is a perception...
Get specific to get noticed.
Believe it or not, this blog, and the email that distributes it, is very carefully targeted with a very small number of carefully chosen...
