A Clear Vertical Focus Avoids Wasted PR Effort.
The internet is a boon for marketers: an instant route direct to billions of consumers all over the world. But for most tech, this offers...
3 Ways to Get Your Story Published. And 1 Way Not To.
Getting your story into the news is still one of the best ways of communicating with your key audiences, whether they are investors,...
The Tech PR 'Trick' : From 3Com to Eiratech Robotics.
‘Plus ça change, plus c'est la même chose’ – ‘the more it changes, the more it stays the same’ - so observes our friend, the 19th...
Bridging the ‘Inbound’ Gap.
Getting your content published in the media has some big advantages: it improves your SEO ratings and your Google News Alert hits, as...
Where to Post Your Content
As a tech PR guy, I have been interested to watch what were once ‘common or garden’ PR services being repackaged over the past few years,...
Inbound Exhibits PR Constants
I recently came across the 2017 annual State of Inbound report by inbound specialists HubSpot, part of which explored the current state...
Who are your Tech ‘Influencers’?
The past few years has seen a shift of emphasis in many marketing and PR activities to take account of tech. Whereas before,...
Moving the Flywheel
Buzz. Hype. Coverage. Everyone knows how important it is to break out of your start-up bubble, and put your company and product in...
Why PR’s Basic Principles Work Just Fine in 2017.
I often come across articles proclaiming the “death” of PR, or that “news releases are boring” or that “PR is no longer relevant” in...
Tech CEOs: PR Gold.
Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday –...
