For C-Levels, Media Coverage Retains Main Purchaser Influence
With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out...
Make 2020 the Year Your Message is Heard.
For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on afterthought. And while this approach may...
PR: Much More Than A SEO Tactic
All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace. The...
Now. About your company blog...
It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade. The reasons for its success...
'Mind The Gap': How to Keep a Continuous Flow of PR Opportunities
For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...
Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...
Real Media Coverage Can’t be Replicated By Other Techniques
Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing...
What Do Journalists Want? A Press Release and An Image.
With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics,...
Telling Your Tech Story to the Media One Vertical at a Time
Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...
Real News Written By Real Journalists Outscores Other ‘Content’
It appears the era of ‘content’ as the darling of digital marcom is drawing to a close. As Samuel Scott writes in “The Drum” this...
