Your Tech Becomes Tangible when Reported in the Media.
For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge. Every tech start up comes...
4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...
Telling Your Tech Story to the Media One Vertical at a Time
Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...
A Clear Vertical Focus Avoids Wasted PR Effort.
The internet is a boon for marketers: an instant route direct to billions of consumers all over the world. But for most tech, this offers...
Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
Thought Leadership: Handle With Care
Lately, there has been a lot written on the subject of ‘thought leadership’ – as a PR, inbound or content tool, thought leadership is...
5 Key Inbounds Where Tech PR Excels
Inbound, the marketing practice of attracting customers to products and services through content marketing, social media marketing,...
Why Researching Tech Reporters Is Important.
It seems like a lot of work to research every writer relevant to your subject, but the reality for tech firms is that we are talking...
Utilise the Reach and Authority of the Press
Announcing your company news using ‘social’ as your main platform is severely limiting in terms of extending to your widest industry...
The Startup Dilemma
“To be or not to be,” that apparently is the question facing Ireland’s entrepreneurs, up to 40% of whom believe that established...
