Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...

Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...

All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace. The...

It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade. The reasons for its success...

For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...

Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...

Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing...

With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics,...

Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...

The internet is a boon for marketers: an instant route direct to billions of consumers all over the world. But for most tech, this offers...