
4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...

Its That Time of Year! Editorial Calendar Season!
Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...

PR: Much More Than A SEO Tactic
All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace. The...

Now. About your company blog...
It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade. The reasons for its success...

'Mind The Gap': How to Keep a Continuous Flow of PR Opportunities
For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...

Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...

Real Media Coverage Can’t be Replicated By Other Techniques
Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing...

What Do Journalists Want? A Press Release and An Image.
With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics,...

Telling Your Tech Story to the Media One Vertical at a Time
Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...

A Clear Vertical Focus Avoids Wasted PR Effort.
The internet is a boon for marketers: an instant route direct to billions of consumers all over the world. But for most tech, this offers...