Keeping in Communication with Early Stage Investors
Among the most important audiences for any tech start-up or SME is their early stage investors. Long before their tech solution attracts...
Your Tech Becomes Tangible when Reported in the Media.
For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge. Every tech start up comes...
Being Decawave: Tech PR One Milestone at a Time
Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth...
4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...
Its That Time of Year! Editorial Calendar Season!
Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...
Make 2020 the Year Your Message is Heard.
For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on afterthought. And while this approach may...
PR: Much More Than A SEO Tactic
All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace. The...
Why PR is So Good for Your SEO
One of the first things most prospective customers do when researching a possible solution or tech product for their company is go online....
Now. About your company blog...
It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade. The reasons for its success...
'Mind The Gap': How to Keep a Continuous Flow of PR Opportunities
For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...
