4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...
Real Media Coverage Can’t be Replicated By Other Techniques
Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing...
Vertical Media: Gaining Targeted International Exposure For Your Start Up
For most start-ups, the challenge of gaining international exposure can seem daunting. However, if you think about it, every technology...
Try Use Case Instead of Case Study
Sometimes it has happened to me with start-ups that there is no client available for a case study, whether because of competitive...
Build a PR audience: get them to register.
As a tech start-up, it is always going to be hard to get noticed in your market, and still harder to gain and maintain momentum and...
Use What You Already Have: Content Marketing for Tech Start Ups and SMEs
‘Content Marketing’ is a relatively new term, but for many tech firms the activity has been around for years. With the explosive growth...
“Just say it’s a substantial seven figure sum….”
There are few things more frustrating for a PR guy than a client not wanting to divulge the crucial details for a press release that they...
PR and the art of making your own luck
“The harder I work, the luckier I get”, Sam Goldwyn famously remarked, and if ever an epigram reflected the reality of PR, this is surely...
Underused Tech PR Tool: The Photo
For such a staple of the PR toolkit in the wider world, it’s surprising to me that photos aren’t used more often in the technology sector....
