June 11, 2020

Among the most important audiences for any tech start-up or SME is their early stage investors. 

Long before their tech solution attracts the attention of institutional investors or VCs – or even raises a blip on their radar – most start-ups will rely on funding raised...

April 7, 2020

With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out industry news, so forward thinking tech firms should quickly refocus their marcom effort on press and PR tactics to drive and maintain inte...

December 5, 2019

Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up their latest gizmo, or buddying up with the CTO of one of your most sought after prospects?  Are your social media channels full of ne...

November 11, 2019

For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on  afterthought.   And while this approach may occasionally achieve its successes, its effects are severely limited by being once off and short term.  A week, and it’s all over....

June 27, 2019

Building a targeted media campaign is a simple process.  But it takes time, research and effort.  However the time spent at this task – and in revisiting and updating it – can define the success of your 3rd party storytelling effort.  Media coverage is for innovators a...

April 8, 2019

It appears the era of ‘content’ as the darling of digital marcom is drawing to a close.  As Samuel Scott writes in “The Drum” this blanket and non-specific term has dominated marcom for a decade, yet trying to pin down what it means, and its contribution outside of tra...