April 30, 2019

Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily an engineer.   The nuances and implications of your technology can get completely lost if it is told in the wrong way or to the wrong...

January 24, 2019

Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. 

Why?  Two reasons, I think.   Firstly, for most companies, particularly SMEs, real ‘news’ opportunities are a rarity, coming along once or maybe twice a year at the very mo...

October 20, 2016

Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday – commonplace – company milestones into compelling and bona fide PR content.

But it’s true.  That’s how it works.  When you look at you...

August 2, 2016

July/August is generally a quiet time marcom-wise for tech firms.  People are on vacation, many trade mags roll their monthly issues together, and there is very little trade show activity.  Plenty of time then, to consider your marcom activity for the forthcoming quart...

May 3, 2016

One of the great benefits of technology marcom and PR is the extent that your target media audience is pre-defined.   The reason for this is simple: technology is generally developed to resolve particular issues within specific vertical markets.  This is different to s...

April 20, 2016

The thing about tech PR is that it looks easier than it is.

 

Many of the tasks associated with getting good exposure for tech firms are, on the face of it, pretty simple and straightforward – a couple of well written paragraphs of text here, a well-placed email there, m...