February 12, 2016

There are few things more frustrating for a PR guy than a client not wanting to divulge the crucial details for a press release that they want you to publish and chase. 

 

This is more common than you would think.  I have had very excited clients ring me about “huge” dea...

December 8, 2015

 

For the most part, press releases, if overused, simply bring diminishing returns, and corresponding diminishing credibility, from the media.   The more, the less.  On both counts. 

 

With PR, you should always consider your ‘audience’ before clicking ‘Sen...

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