December 18, 2017

Only good PR can make your b2b tech content king.  Here’s why.

I recently read (on a content website) that the “pillars of content marketing consist of valuable content on owned media platforms (like your website), in depth understanding of brand personas, and valuable...

August 22, 2017

I often find working as a PR with tech firms that the company ‘visionary’, usually a founder, CEO or CTO, has lots of very interesting stuff to say. 

It goes without saying that they will be well versed on their industry, its trends, and its roadmaps into the future, an...

April 13, 2016

Sometimes it has happened to me with start-ups that there is no client available for a case study, whether because of competitive advantage or for other reasons.  It was in one such situation that it was suggested that instead of using a case study with ‘live’ client,...

April 6, 2016

Of all the tools in the tech PR toolkit, among the best is the case study.  Effectively a ‘review’ of your technology by one of your customers in which you participate yourself, case studies make for excellent sales collateral.  They can also be offered to journalists...

Please reload

Featured Posts

Keeping in Communication with Early Stage Investors

June 11, 2020

Please reload

Recent Posts
Please reload

Please reload

Search By Tags