Your vertical trade media is where your industry comes to meet. Everyone subscribes: friends, colleagues, rivals, competitors, partners, investors, skills pool, employees. It’s the place to see and be seen.

If the media is the place your purchasers say they go for independent purchase research, it makes sense that it should also be the place vendors go to showcase their solutions.

News and features coverage doesn’t just happen, it takes hard work to put a firm and its offering in front of the right sort of media influencers.

4 simple steps to Good PR: mapping out your ‘story’, identifying your ‘audience’, identifying your communications channels, and pressing ‘go’