November 28, 2016

With Christmas hoving into view, here are my 4 top tips for tech firms planning for PR success in 2017:

1.  Put someone with PR savvy in charge

PR is a very powerful tool.  For an activity that can literally define how a company is seen by its prospective customers, inve...

November 21, 2016

A week or so ago, I came across a big tech jobs announcement in the Irish business and technology media.  When I read it, I had to do a double take because I was very surprised where the story came from…not from the companies creating the jobs themselves, but from the...

November 1, 2016

“If a tree falls in a forest and no-one is there, does it make a sound?”  In tech PR terms, the answer to George Berkeley’s famous philosophical question is very simple:  no, it doesn’t.

When browsing tech firms' websites - especially start ups - you often come acr...

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