October 20, 2016

Often when I am in talking with a prospective client, I see their eyes widen when I explain that the goal is to convert their everyday – commonplace – company milestones into compelling and bona fide PR content.

But it’s true.  That’s how it works.  When you look at you...

October 5, 2016

Occasionally, as a tech PR guy, I am asked to ‘use my contacts’ to get some once off story or other into the media. 

There is a perception out there that PR guys can get anything they want into the media, and I know that some members of my profession like to perpetuate...

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