June 11, 2020

Among the most important audiences for any tech start-up or SME is their early stage investors. 

Long before their tech solution attracts the attention of institutional investors or VCs – or even raises a blip on their radar – most start-ups will rely on funding raised...

April 22, 2020

For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge.

Every tech start up comes to the market with its own unique business proposition and new technology approach.  But for most, their “product” is an as-yet untest...

February 17, 2020

Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth $400M – $500M, making it the biggest ever Irish tech exit.    Back in 2008 though, DecaWave was a start-up, with some far-out UWB t...

January 29, 2020

Getting coverage for your tech firm isn’t easy.  But it is certainly achievable, especially if undertaken as an ongoing process rather on an ‘event-by-event’ basis: PR should be seen as a journey rather than a destination; a process in which the goal is to achieve both...

December 5, 2019

Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up their latest gizmo, or buddying up with the CTO of one of your most sought after prospects?  Are your social media channels full of ne...

November 11, 2019

For most Irish tech firms, PR is undertaken on an ad hoc basis - almost as a tacked-on  afterthought.   And while this approach may occasionally achieve its successes, its effects are severely limited by being once off and short term.  A week, and it’s all over....

August 8, 2019

It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade.  The reasons for its success as a tool are obvious – blogging allows SME tech firms to regularly reach out to their customer base and other important audiences -...

July 10, 2019

For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant new hire or board member, a new product or important new product version.   For most SME tech firms in a typical year, this amounts t...

June 12, 2019

Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing seek to mimic it through techniques like ‘brand journalism’, and native advertising. But they can’t replicate the credibility of appe...

May 23, 2019

With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics, video, live streaming etc., etc., it was interesting to read the recent ‘State of the Media’ 2019 survey of journalists (by Cision)...

Please reload

Featured Posts

Keeping in Communication with Early Stage Investors

June 11, 2020

1/10
Please reload

Recent Posts
Please reload

Archive