April 22, 2020

For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge.

Every tech start up comes to the market with its own unique business proposition and new technology approach.  But for most, their “product” is an as-yet untest...

April 7, 2020

With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out industry news, so forward thinking tech firms should quickly refocus their marcom effort on press and PR tactics to drive and maintain inte...

February 17, 2020

Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth $400M – $500M, making it the biggest ever Irish tech exit.    Back in 2008 though, DecaWave was a start-up, with some far-out UWB t...

January 29, 2020

Getting coverage for your tech firm isn’t easy.  But it is certainly achievable, especially if undertaken as an ongoing process rather on an ‘event-by-event’ basis: PR should be seen as a journey rather than a destination; a process in which the goal is to achieve both...

December 5, 2019

Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up their latest gizmo, or buddying up with the CTO of one of your most sought after prospects?  Are your social media channels full of ne...