
Its That Time of Year! Editorial Calendar Season!
Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...

'Mind The Gap': How to Keep a Continuous Flow of PR Opportunities
For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...

Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...

Real News Written By Real Journalists Outscores Other ‘Content’
It appears the era of ‘content’ as the darling of digital marcom is drawing to a close. As Samuel Scott writes in “The Drum” this...

A Clear Vertical Focus Avoids Wasted PR Effort.
The internet is a boon for marketers: an instant route direct to billions of consumers all over the world. But for most tech, this offers...