Your Tech Becomes Tangible when Reported in the Media.
For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge. Every tech start up comes...
4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...
'Mind The Gap': How to Keep a Continuous Flow of PR Opportunities
For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...
Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...
What Do Journalists Want? A Press Release and An Image.
With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics,...
Telling Your Tech Story to the Media One Vertical at a Time
Selling complex technology as a compelling story can be challenging, especially when everyone you are reaching out to isn’t necessarily...
Real News Written By Real Journalists Outscores Other ‘Content’
It appears the era of ‘content’ as the darling of digital marcom is drawing to a close. As Samuel Scott writes in “The Drum” this...
5 Ways Companies ‘Waste’ Their News in 2019 - and How to Fix It.
Nothing upsets a PR more than seeing good ambitious companies waste valuable news opportunities. Why? Two reasons, I think. Firstly,...
Make Milestones the Spine of Your 2019 PR Plan
As a tech PR, it never ceases to amaze me how many tech firms let their milestones ‘slide’ without ever promoting them for their own...
