Your Tech Becomes Tangible when Reported in the Media.
For tech startups, projecting their new solutions as real life business 'problem-solvers' is a big challenge. Every tech start up comes...
For C-Levels, Media Coverage Retains Main Purchaser Influence
With sales conferences, trade shows and customer visits and demos put on hold, trade press and e-newsletters continue to push out...
Being Decawave: Tech PR One Milestone at a Time
Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth...
4 Steps To Kickstart Your 2020 PR
Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on...
Its That Time of Year! Editorial Calendar Season!
Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up...
PR: Much More Than A SEO Tactic
All tech SMEs and start-up marketers face a major challenge: getting heard in an increasingly noisy and multi-faceted marketplace. The...
Why PR is So Good for Your SEO
One of the first things most prospective customers do when researching a possible solution or tech product for their company is go online....
'Mind The Gap': How to Keep a Continuous Flow of PR Opportunities
For most tech firms, proper ‘newsworthy’ events are few and far between – a big new customer win, a funding announcement, a significant...
Targeting Your Media: Take These 3 Steps For Results in 3 Months
Building a targeted media campaign is a simple process. But it takes time, research and effort. However the time spent at this task –...
Real Media Coverage Can’t be Replicated By Other Techniques
Positioning stories about your tech in the press offers credibility advantages that are so strong that other forms of content marketing...
