Among the most important audiences for any tech start-up or SME is their early stage investors. Long before their tech solution attracts the attention of institutional investors or VCs – or even raises a blip on their radar – most start-ups will rely on funding raised from smaller investors and angels. These incredibly important people are the life’s blood of any tech start-up, providing vital resources at a crucial time, usually well before many are able to raise revenue from other sources like sales or larger investment institutions. In addition to their direct investment, these individuals provide the vital ‘matching %’ of funds which is required by many government funding programmes b
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