Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth $400M – $500M, making it the biggest ever Irish tech exit. Back in 2008 though, DecaWave was a start-up, with some far-out UWB technology and an equally complex vision to convey. DecaWave’s PR was always guided by a few simple principles. Like all startups, in its early days DecaWave was pitching potential, track record and the expertise of its founders, before later progressing to product development stories like tapeouts, evaluation kits, sample silicon and then eventually to full product launch. Every one of these company milestones marked another
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