Recently, it was announced that Irish fabless semiconductor firm DecaWave will be sold to Apple supplier Qorvo in a deal reportedly worth $400M – $500M, making it the biggest ever Irish tech exit. Back in 2008 though, DecaWave was a start-up, with some far-out UWB technology and an equally complex vision to convey. DecaWave’s PR was always guided by a few simple principles. Like all startups, in its early days DecaWave was pitching potential, track record and the experti