4 Steps To Kickstart Your 2020 PR

Getting coverage for your tech firm isn’t easy. But it is certainly achievable, especially if undertaken as an ongoing process rather on an ‘event-by-event’ basis: PR should be seen as a journey rather than a destination; a process in which the goal is to achieve both reach and awareness, as well as gaining the credibility of having your technology or firm appear in authoritative news outlets. And a few simple steps, easily built in to your company activity will help you achieve this. 1. Your Milestones Are Your Story Lately, a lot of marcom has become all about ‘storytelling’. But what does this jargonising mean? Its really very simple: all you need to do to achieve your company's ‘story

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