Ever open your ‘industry bible’ magazine or website, and see a photo of your direct competitor smiling back at you, proudly holding up their latest gizmo, or buddying up with the CTO of one of your most sought after prospects? Are your social media channels full of news of your competitors’ great wins, or their fab new dongle? Guess what? Everyone else’s are too. Your investors. Your prospects. Your employees. Your skills pool. Everyone. The truth about news and feature coverage is that it doesn’t just “happen”. Journalists don’t ring up firms and ask them to contribute to their latest feature. You have to seek it out and pitch for it. It’s a competitive world out there and there'
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