Why PR is So Good for Your SEO

One of the first things most prospective customers do when researching a possible solution or tech product for their company is go online. And of course this very act is what makes search engine results and rankings so important to marketers. From a PR perspective, SEO results originally started out as a useful by product of the real point of the release, which was to generate good news coverage and positive sentiment. However, over time, as the internet has grown to be such an important part of our marketing lives, SEO has assumed a greater and greater importance, to the point where now some firms are using PR and media coverage purely as an SEO tactic to boost rankings! Search engine res

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