Now. About your company blog...

It's hard to believe that blogging has been at the centre of tech marketing efforts for well over a decade. The reasons for its success as a tool are obvious – blogging allows SME tech firms to regularly reach out to their customer base and other important audiences - demonstrating their expertise, and addressing customer pain points from the POV of their own solution. In addition, they greatly improve your SEO. As a by-product, it also allows you to build a good store of informative text which can be repurposed for many other marketing communications: features for trade media, bye-lined articles ditto, as a resource for journalists covering other company news, articles for your newslett

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