With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics, video, live streaming etc., etc., it was interesting to read the recent ‘State of the Media’ 2019 survey of journalists (by Cision) which asked among other things, what type of information journalists like to receive. Remember, the specialised media remains a key influencer of the B2B purchase decision – when asked by inbound specialists HubSpot which sources of information they relied on when making a purchase decision for business software, 39% named ‘the media’, making it the main source of third party information, coming in third after ‘word of mouth’
With the myriad types of content now available, and claim and counter claim being made about the merits of content, blogs, infographics, video, live streaming etc., etc., it was interesting to read the recent ‘State of the Media’ 2019 survey of journalists (by Cision) which asked among other things, what type of information journalists like to receive. Remember, the specialised media remains a key influencer of the B2B purchase decision – when asked by inbound specialists HubSpot which sources of information they relied on when making a purchase decision for business software, 39% named ‘the media’, making it the main source of third party information, coming in third after ‘word of mouth’
