'PR – you’ll have free rein to organize and conduct radio interviews and get our name out in articles, the news and across the web'. I am the first to admit that PR is not rocket science. Even so, I was somewhat surprised when I recently came across this in a recruitment ad from a tech firm, which was seeking to ‘hire’ an intern. Firstly, I was surprised the company in question was prepared to entrust their critical outbound communication with some of the most influential people in their industry to an intern. And secondly I was surprised how little experience of actually dealing with the trade media this advert shows. Here’s the thing: just like most professional people, including the e
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