Why Researching Tech Reporters Is Important.

It seems like a lot of work to research every writer relevant to your subject, but the reality for tech firms is that we are talking about no more than a handful of - usually highly specialised and knowledgeable - individuals. This is the great advantage of working in tech – your product is generally aimed at an easily defined vertical, so by extension your story is aimed at a pretty limited group of writers and editors. As ‘earned media’, media coverage is a key component of any inbound strategy, conferring as it does the credibility of the media reporting it onto your product, firm or leadership. And as content goes, ‘news’ is among the most effective for attracting engagement, particula

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