Getting your story into the news is still one of the best ways of communicating with your key audiences, whether they are investors, customers, government support or skills pool. We know this because, according to LinkedIn, sharing company ‘news’ attracts the most ‘social’ engagement, especially tech news. Even in the face of ever increasing background noise from self-generated content, company news will engage your followers like no other content. Added to this, industry reports by inbound experts consistently place ‘news’ as the most trusted third party source of product information for tech leaders. This all adds up to a pretty compelling case for getting your story into the news. Be
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