The Tech PR 'Trick' : From 3Com to Eiratech Robotics.

‘Plus ça change, plus c'est la même chose’ – ‘the more it changes, the more it stays the same’ - so observes our friend, the 19th century French writer and novelist Jean-Baptiste Alphonse. Working in tech PR has exposed me to many different technologies and verticals: from banking technology to mobile technology and m-commerce, to risk and compliance to semiconductors and indoor location to robotics and logistics. And while the technologies and subject matters and stories are wildly different, the PR approach is generally the same or at least, very similar. Even today, with the changing media landscape, the basic principles of marketing communications remain the same as they were when I w

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