Automating PR is an Illusion

Over the past few years, I have been lucky enough to work with a pioneering robotics company here in Dublin called Eiratech Robotics, led by their brilliant CEO Alexey Tabolkin. Eiratech designs and builds robotics and automation systems in the warehousing/industrial space, an area that is very hot in media terms at the moment. In the course of that work, I have read up on the whole area of automation in the workplace, which jobs will be automated, etc., etc. It’s a fascinating area, and by no means as disquieting as some of the alarming stories we have read would suggest. One of the key things I discovered while working with Alexey at Eiratech is that despite the arresting headlines to th

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