January - 2018

Will Inbound and Content Strategies Be Grounded by GDPR?

Will Inbound and Content Strategies Be Grounded by GDPR?

For fans of targetted communications, GDPR will mean that a much smaller 'distribution' will result in far higher engagement by interested prospects. You may not have noticed it, but a very significant piece of EU legislation governing the delivery of content and other marketing communications is now just 4 months away from passing into law across the EU. And for marketers relying on content distribution by email and resultant inbound traffic into and out of the EU, the cons

Don’t Rely on Email and Social Engagement for Inbound

Don’t Rely on Email and Social Engagement for Inbound

So, you’ve followed all the content and inbound rules, used all the tools and created attractive engaging content: buyer persona explored? check; compelling content? check; infographics? check; carefully crafted headline? check - it’s time to send it out into the marketplace. According to the US Content Marketing Institute in their B2B Report for 2017 the principal channels for distributing content are: email (at 93%) and social (LinkedIn at 89%, followed by Twitter 77% and s

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