Only good PR can make your b2b tech content king. Here’s why. I recently read (on a content website) that the “pillars of content marketing consist of valuable content on owned media platforms (like your website), in depth understanding of brand personas, and valuable experiences in the real world.” All of which is true, notwithstanding the vague nature of some of those ‘pillars’. Unfortunately, the part this writer left out is that publishing on ‘owned media platforms (like your website)’ is unlikely to put you in front of your audience, unless they either actively seek it out or happen to chance by – and even with all the SEO in the world, both of these remain only a remote possibility
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