Why PR Still Trumps Inbound and Content Marketing in 2018.

In the face of newer competing communications strategies like ‘inbound’ and ‘content’ it’s worth reminding ourselves why PR still trumps both, even in 2018. Take the 2017 State of Inbound report released by inbound specialists HubSpot earlier this year as an example. This report asked over 6000 industry respondents what sources of information they relied upon when purchasing business software in 2017. Topping the list - at 54% and 45% respectively - were “Word of Mouth” and “Customer References”. Coming in just behind these – at 39% - was…media articles! That’s right: the top source of trusted information for buyers of business software outside of existing customers’ word of mouth/refer

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