I often find working as a PR with tech firms that the company ‘visionary’, usually a founder, CEO or CTO, has lots of very interesting stuff to say. It goes without saying that they will be well versed on their industry, its trends, and its roadmaps into the future, and these opinions can be PR gold, particularly if they can be contextualised and put in front of the right people. Done properly, this can significantly boost your firm’s credibility, and project you and your organisation as the “go-to” source for information about your industry. The benefits of this are obvious. I think industry expertise and opinions are best directed at an industry rather than a general audience, so if yo
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