Where to Post Your Content

As a tech PR guy, I have been interested to watch what were once ‘common or garden’ PR services being repackaged over the past few years, and re-sold today as ‘inbound’ services and ‘content creation’. What I am particularly interested in though, is how all this new ‘compelling content’ we are being encouraged to write will reach its target audience, ie where it is to be posted or published, how it will be distributed, and by whom. After all, creating ‘compelling’ content is all very well, but it needs to be posted somewhere relevant, particularly if you are a technology firm looking to get your name and product out there. The inbound and content industry is actually quite coy on these issu

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