Who are your Tech ‘Influencers’?

The past few years has seen a shift of emphasis in many marketing and PR activities to take account of tech. Whereas before, opportunities for getting in front of the eyes of your audience were limited, now everybody’s online engagement means the ways we reach our audience have changed. The reframing of marcom’s topology has seen the rise of ‘influencers’. An influencer is defined as: ‘a person or group that has the ability to influence the behaviour or opinions of others: the influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.’ There are various online tools which you can use to identify who are the influencers in your industry,

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