Moving the Flywheel

Buzz. Hype. Coverage. Everyone knows how important it is to break out of your start-up bubble, and put your company and product in front of your market. But building that momentum, and getting the flywheel to start rotating can seem tough. If you ask most tech start-ups who travel to a trade show how they were received by visiting press, the answer is invariably the same: polite interest, and no coverage. Fast forward 12 months, and the position may well have changed. Now, that same start-up can find themselves being courted by the media and invited to participate in industry features, Q&As etc. How is this achieved? The answer is simple: they have proved themselves capable of deliver

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